Five Mistakes to Never Make on Twitter

I know many people use Twitter for personal reasons. However if you use Twitter for professional reasons, an article just came out on the Five Mistakes to Never Make on Twitter that has some sage advice. The following is the list of five mistakes not to make:

1. Don't Forget to Fully Fill Out Your Twitter Profile: This may seem obvious, but many small business Twitter users fail to capitalize on the space that Twitter provides for a real name, photo, location, bio, and URL. You may not realize it, but you're damaging your Twitter credibility with an incomplete profile.
2. Don't Forget You're Always On: If you're an official representative of your company on Twitter, you need to remember that you're always on. Twitter is most certainly about being human, sharing experiences, and not always talking shop all the time. Given how informal discourse can be in 140 characters, however, it's easy to get overly relaxed and comfortable in your everyday Twittering ways, and in so doing forget that every tweet from your professional account will be analyzed by your audience.
3. Don't Tweet and Delete: Yes Twitter, and a majority of the web, mobile, and desktop clients, support deleting tweets, but the delete feature is not a good fallback method for a mistweet. Deleting tweets is something that you should avoid at all costs for two important reasons: your deleted tweets will live on in Google cache or Twitter search results, and a deleted tweet could send a flare to followers to investigate further.
4. Don't Tweet for Shock Value: For most, this is a mistake that you would never consider making, but for a small percentage of Twitterers looking to make a big splash, shock value tweets are a way to game for instant attention. The short term goals are most likely instant buzz for their small business, or a jump in traffic to their website, but using the micro medium to shock tweet is a definite no-no.
5. Don't Abuse Hashtags: Hashtag spam is a relatively new issue that is starting to plague the Twitterverse. Hashtag spam occurs when a Twitterer appends a trending topic on Twitter to their tweets simply to gain extra attention. Typically tweets have nothing to do with the subject matter being discussed by other Twitterers, but the trending hashtag will be used in the hopes of gaining more exposure.

In the professional environment the goal is to gain credibility, connect and engage with other professionals and become a trusted resource. It's always a good idea to remember your tweet is available for many to see and find. That's my thought, what's yours.