The Top Ten Most-Liked Ads This Month

The following chart was published by Advertising Age listing the top 10 new ads that people like. It is interesting to see what type of ads are making an impact on people right now. From my perspective, many of these ads don't hit the like-ability scale. But, hey, the Toyota spot pushed a button for me ... well done on the not-so-subliminal messaging ... it makes a point without saying it. Any thoughts from your perspective on this list? That's my thought, what's yours.

NIELSEN IAG TOP 10 MOST-LIKED NEW ADS Sept. 21 to Oct. 18, 2009
TOP MOST-LIKED SPOT Actress and uber-sports-fan Alyssa Milano is also a clothing designer of team-branded sportswear for female fans. The spot for the NFL Touch Women's Fashion Collection starring its designer was the commercial most liked by viewers during the last month.
Rank	Brand	Description	Index
1	NFL	NFL Touch Women's Fashion Collection--Alyssa Milano wears team apparel and is shown flipping hair in slow motion.	181
2	Toyota	Little boy disapproves using basic car wash; father chooses ultimate wash instead; some day, this Camry could be his.	173
3	McDonald's	Every October, real people win real money playing Monopoly; woman shown playing on laptop.	145
4	Wendy's	Bacon Deluxe--Coworkers leap, run, and crash through window to get to a burger an employee just left.	144
5	Wonderful Pistachios	Beauty pageant contestant endorses cracking pistachio shells to help Americans build a better future.	144
6	Samsung	DualView Camera--British Royal Guard takes camera from woman and snaps a photo, before a gorilla takes the camera.	142
7	Disney Parks	Miss Piggy dreams about a date with man at a Disney park; give a day of service and get a one-day ticket.	141
8	Michelin	Michelin Man throws fuel efficient tires at an evil gas pump to save town; save up to 109 gallons of fuel.	140
9	Disney Parks	Muppets help out at a construction site; Miss Piggy bumps her head and another gets an electrical shock.	140
10	MasterCard	Little girl reads books while eating cereal before spilling milk; remembering to take it one day at a time: priceless.	130
Source: Nielsen IAG (NielsenIAG.com) Only new ad executions considered, airing weeks of September 21, 2009 to October 18, 2009. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 181 the top ranked NFL spot has proven to be 80% better-liked than the average new commercial during the past four-week period.

Comments

[Alex Beevers]

I have seen quite a few of these ads, and believe that some of them are hilarious. My favorite is the Toyota ad. If people develop ads that pique the interest of the consumer, they will continue to come back. Thats why Video advertising is so intrigue.

Alex Beevers
www.adbizniz.com