It appears that in these tough economic times Americans are finding comfort in some simple pleasures. According to the latest American Consumer Satisfaction Index
(ACSI) released November 17, 2009, we like our candy and beer. I guess it is either drown or eat away our sorrows.
The quarterly report, which measures customer satisfaction across 10 economic sectors, found that satisfaction was particularly high among beer and candy companies.
The report uses a 100 point scale to indicate overall satisfaction people have with companies and their products. In a press release from ACSI, overall satisfaction with food companies remains unchanged at 83. Chocolate makers Mars, Hershey and Nestle are in the top 10 for customer satisfaction. And each company increased their satisfaction index: Hershey (87) and Nestle (85) increased 2% from last year’s totals, and Mars (87) gained 1%. The top food brand is Heinz (89), with Quaker (87), Kellogg’s (85) and Sara Lee (85) scoring well. Nothing like a little snack food, especially chocolate, to make us feel better.
In addition, Americans gave beer manufacturers the highest satisfaction rankings in ACSI history. The beer manufacturers reached a score of 84 improving over 1% from 2008 rankings. The top companies include Anheuser-Busch (85) and Miller (83), which grew 4% and 1% respectively. So, is beer now considered a comfort food or should I say drink?
Well, I wish we could find more than food and drink to make us feel better, but simple pleasures do make life enjoyable for a fleeting moment. I just keep hoping for comfort that doesn't make me gain weight, crave more or feel guilty when done. That's my thought, what's yours.
If you would like to see a complete listing of companies and their scores in the American Consumer Satisfaction Index click here.
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