The following chart was published by Advertising Age listing the top 10 new ads that people like. It is interesting to see what type of ads are making an impact on people right now. From my perspective, many of these ads don't hit the like-ability scale. But, hey, the Toyota spot pushed a button for me ... well done on the not-so-subliminal messaging ... it makes a point without saying it. Any thoughts from your perspective on this list? That's my thought, what's yours.
NIELSEN IAG TOP 10 MOST-LIKED NEW ADS Sept. 21 to Oct. 18, 2009 |
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TOP MOST-LIKED SPOT Actress and uber-sports-fan Alyssa Milano is also a clothing designer of team-branded sportswear for female fans. The spot for the NFL Touch Women's Fashion Collection starring its designer was the commercial most liked by viewers during the last month. |
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| Rank | Brand | Description | Index | |||
|---|---|---|---|---|---|---|
| 1 | NFL |
NFL Touch Women's Fashion Collection--Alyssa Milano wears team apparel and is shown flipping hair in slow motion. | 181 | |||
| 2 | Toyota |
Little boy disapproves using basic car wash; father chooses ultimate wash instead; some day, this Camry could be his. | 173 | |||
| 3 | McDonald's |
Every October, real people win real money playing Monopoly; woman shown playing on laptop. | 145 | |||
| 4 | Wendy's |
Bacon Deluxe--Coworkers leap, run, and crash through window to get to a burger an employee just left. | 144 | |||
| 5 | Wonderful Pistachios |
Beauty pageant contestant endorses cracking pistachio shells to help Americans build a better future. | 144 | |||
| 6 | Samsung |
DualView Camera--British Royal Guard takes camera from woman and snaps a photo, before a gorilla takes the camera. | 142 | |||
| 7 | Disney Parks |
Miss Piggy dreams about a date with man at a Disney park; give a day of service and get a one-day ticket. | 141 | |||
| 8 | Michelin |
Michelin Man throws fuel efficient tires at an evil gas pump to save town; save up to 109 gallons of fuel. | 140 | |||
| 9 | Disney Parks |
Muppets help out at a construction site; Miss Piggy bumps her head and another gets an electrical shock. | 140 | |||
| 10 | MasterCard |
Little girl reads books while eating cereal before spilling milk; remembering to take it one day at a time: priceless. | 130 | |||
Source: Nielsen IAG (NielsenIAG.com) Only new ad executions considered, airing weeks of September 21, 2009 to October 18, 2009. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 181 the top ranked NFL spot has proven to be 80% better-liked than the average new commercial during the past four-week period. |
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