Categories
Uncategorized

Landing Page Optimization LPO

Home pages are not optimal landing pages if a website owner is paid to send users on his Web site, he should present the users not the best site? Statistically give users a site less than 8 seconds time to decide whether they go or stay. Specially designed landing pages are a first step to generate conversions and more efficiently utilize the online marketing budget. Unless premises no resources for this are available, it is advisable to hire an agency for landing page optimization. Many companies often send their users to the home page of their online presence, which is an error in the majority of cases. Also the default category page of an online shop must be not always the first choice when it comes to users make to customers. The home is a presentation of the entire company. This is good for returning visitors, i.e. the so-called direct or type-in traffic.

For users who visit the website for the first time, which can be confusing. This under the aspect that a user coming from Google visits your site with an intention specific for him too. It is far more effective to offer specially designed landing pages that help users to find exactly what he has been looking for. Channeling traffic to the home page, the user is often overwhelmed by the amount of links in navigational elements, sidebars and content. Also commonly held sales texts increase the user experience. However, a user who is put into a specially designed landing page, associated more with the original search query, is more inclined to carry out a transaction. This means for online retailers consistently thought to end: at the end, the site operator has a whole zoo of different landing pages for different user segments and search intentions. It takes time and constant testing to find the perfect combination of individual elements on the landing pages: the correct heading, weighting the call-to-action elements, text and images. The invested efforts pay off but: Ongoing landing page optimization rewarded the website operator with continuous growth of the business. Rolf Mandrak

Categories
Uncategorized

International Startup

An application with users from over 200 countries now also in German available plans the way a Start-Up and way in which students learn with his new website ExamTime.de to change. Rob Daley can provide more clarity in the matter. The website ExamTime.de is currently in beta version and allows students to create their own learning environment. With the existing tools, learning can be created, through which learning should be made more efficient. So can, for example, mind maps, flashcards, quizzes, and interactive summaries are created individually adapted to the needs of learners and combined. All the necessary tools to improve the learning behavior be in one place. In addition, it is possible to share learning materials with friends or groups and to edit it together. The site is available in English, Spanish, Portuguese, and now also in German.

The tools on the side are universal and designed that they should help everyone to better exam results, regardless of whether someone in Barcelona, Berlin or Boston studied. The most important thing: the site is completely free of charge. Dualta Moore, founder of ExamTime, says: we believe that it should have any access to the best available learning resources. We are thrilled to the technical possibilities in the field of education. The feedback we’ve received from our users from over 200 countries is very positive.”our team is responsible for the development of education apps of the next generation, of which both students and students and teachers around the world benefit. The quality of our existing team is excellent and we continue continue to promote looking for exceptional talent to the development of our product. “” “ExamTime.de was one of the finalists in the category educational start ups” at the this year’s Europe start up awards in Berlin as well as at the Irish Web Awards 2013 in the categories of best new Web application/service “and best website of a start up”.