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Marketing Notes

This article is part of the series marketing notes. For better understanding please read parts one, three and four marketing The scenario changed dramatically in the time that the machines were capable of producing a large scale. After the first moment of fervor the producers saw that there were many who sell goods. Its warehouses and shelves were full and few buyers were coming to do business. Here is a serious problem for the economy and an extraordinary challenge for everyone, but, and above all, for entrepreneurs because it was not as easy as before to get anybody to buy what was so carefully constructed. Things were happening at a fast pace and were beginning to become familiar some terms related to the concern of a system that had been stable, functional and dynamic, but which now had some problems.

These terms were: crisis, dropout, unemployment, depression, adjustment, austerity and closing doors close and successful businesses beautiful and well stocked shops. It was obvious that things were happening and among those things appeared again the desired pan handle was not now in the hands of producers. So, burdened by high inventories, slow sales, debt, forced the closure of its premises, the paralysis of its plants in the landscape so could not be more overwhelming. Shoppers fled in panic among other things because they had no money to buy, either because they had lost their jobs or because they wanted to more carefully manage their resources. The truth of it was one thing, a new era was born in forward conditions could not be made by the producer and started strong and very important to be a buyer more and more reflective, passionate and elusive. In future will need to seduce him by arriving at argument that could become serious reason to buy or should we also appeal to their emotions, because he remains a person with dreams, fantasies, illusions and a huge ego, at least so part, can be satisfied with goods and services. The marketing has entered the scene and in fact has come down firmly with great force, seduce the buyer, also known as customer and consumer, is an art in which you must use all lawful means, feasible and viable within reach the hand of anyone who wishes to enter the market or remain or grow in it. This should be done very carefully, without neglecting the new client features including these: It is cautious, is passionate, do not want to buy the first thing you offer, is unfaithful and do not feel committed to anyone or anything attached.

Just want to buy what you need and do not accept pressure. Tthe new conditions were given and were irreversible. There was no other choice but to play by the rules set by the market, a kind of kingdom without a king who will forward their rules as sovereign and not serving anything other than the good results the last aim of all players whether they be producers, sellers and buyers. The client feels free and now makes the independent exercise of their ability to make decisions and does not transfer persons responsibility to choose the most suitable for their own interests. is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.

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Anchor Text: The Visible Text That Accompanies A Link Or Hyperlink

One of today’s most important factors in optimizing a website (SEO) is the correct use of “Anchor Text”, ie the text that accompanies the external and internal links of a website and on which it is click. An example would be: About Google “anything on Google” is the anchor link text words included in the anchor text can determine the ranking of a website in search engines. Including the keyword or phrase in the anchor text increase the keyword density of the site and we offer relevant and immediate information to visitors on the website to which you are accessing via this link. When we incorporate external links to other sites is very important that the link text containing the keyword, this is a very important factor to take into account the search engines when developing your search results. Scored the number of external links (web popularity) in their ranking algorithms and the placement of the keyword in the text of link.

The goal of any form is to provide results as accurate as possible when the user performs a search. Normally the text of a link is highly related to the target page (landing page) as the anchor text is helpful to classify a web page, hence the importance that search engines give this text because it serves to determine the theme of a website. In the past by manipulating the anchor text of external links was possible to place a website on the first results of a search engine (known Google bombing) for a particular search criterion. Google to reduce these cases has had to modify their algorithm. The anchor text is also important in the internal links that are part of the structure of the website.

We should never have a link you just put “click here” because we are losing the opportunity to optimize the website. We need to replace the text “click here” for the keyword or phrase. It is always advisable to use same keyword in all links to avoid possible prosecution of the search engines, it is best to use several of the most important keywords we have chosen to optimize the website, and also expand the visibility of the website.

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Companies In The Present, Its Role, Operation And Management Success

General business dynamics manifested in the Earth through all the countries that integrate with their different languages, races, development, needs, and interests, has led to business sectors are increasingly organize, restructure their structures administrative, is the way to a new functional enterprise architecture, ensuring participation, achievements, and of course, have a proactive management leadership, visionary, able to integrate, make way for work teams prepare for the major challenges and opportunities. We have already observed, the behavior in the XXI Century companies have expressed, as were prepared to compete, participate in different economic scenarios. We noticed that the XXI Century holds an era dominated by the global information development, re-engineering services and knowledge, all part of new strategic resources used by companies to participate in current business scenarios. Communications and technological advances allow interaction between peoples, countries of different civilizations is increasingly vast. Characteristics of the companies in this no doubt that the structure of the new companies is changing from a hierarchy of multiple levels, businesses of flat or relatively autonomous networks.

The concept of organization is expanding to include both suppliers and consumers. The focus of attention is shifting from capital to human resources and information. The modern management requires a different vision, knowledge of current management on all those topics that will guarantee results, participation of enterprises, especially proactive, strategies, plans, allowing you to meet the challenges, about the changes give way to the transformations are presented in terms of opportunities that often manifest result of actions of the government and globalization itself.

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Best Business Coaching Practices

Better a kilo of practice, that a ton of theory! Although we kilos and kilos of knowledge (strategic better) we can pack, label, and finally exposed. Keynotes of those self-styled gurus, books, courses, a huge showcase of knowledge (of room), low cost, except for its followers, targeted to the business of selling smoke. A kilo of action, working at street level, creating the side and illustrating the abstract theory in human and professional conduct consistent, transparent. Those who have to migrate ONLINE, we offer our ideas and professional approach, wherever we understand, we appreciate, and sharing knowledge we can develop an alternative. Eight 1200 human resource managers associated with AEDIPE, the association of personnel management more important in the field of human resources in our country, published in your newsletter “Inform people,” a story (made in Almeria) in section “Charitable causes.” What may be of interest to eight in 1200 human resource managers, most large companies, national and international: a thesis, an analysis (semi-scientific) of any intellectual luminary? What could be interesting in order to impart practical information? Intelligence who has selected a small news Almeria, knows that can be used for occupational change in a continuous growth towards the excellence of many partners of this important professional organization. A kilo of practice, in addition to providing improvements where made, is an example of how to get to work, in everyday circumstances we face that reality. From the hill where he is currently home to the neighborhood association “The Train”, I sent an email with information about the project that I coordinate, in collaboration with the wonderful team of this association. How much joy, know that good practice: “Service for socio-occupational integration and mediation work of immigrants, I am coordinating to have known eight thousand two hundred people management experts! The College of Economists of Almeria and the association of catering businesses have been able to assess. To those who wonder what to do to face the future in the coming years in our land, could be a reflection that perhaps we need more GOOD PRACTICE; at all, at all levels, and less theory canning.