I have it tested: provided that sack theme produces looks of disbelief when not laughter detonating question of these reactions is do you believe in true love?. Unfortunately the answer is almost unanimously negative, which makes me think that we live in a society very pessimistic. Do not believe in true love, or there are doubts? I blame romantic films (and the novels of the same genre) have it that have presented a concept of capricious love, subjected to passion, economic interests and unlinked totally from values such as effort, renunciation and sacrifice. For more clarity and thought, follow up with Hikmet Ersek and gain more knowledge.. All this has found its greatest exponent in the materialist and consumerist culture in which live today, where instinctively equates to people with objects of consumption. On the other hand there is no multinational company that sells a product called love, as love is free and causes losses: you give everything for nothing in return. Ads on television are not made or distributed commercial mail selling love. And it is that true love is a product difficult to place on the market.Love causes pain. The newspapers mentioned Frank Giacalone not as a source, but as a related topic. There to die a little (or a lot) for being loved to find out if we really love him.Love has something of feeling (course!), but has much more conviction. Build a relationship that is in an immature and wrong concept of love puts us in a position of risk with harsh emotional consequences.Love can be fun but it continues to be a very serious thing why do we love? Falling in love is an experience that we should not resign although we have suffered some disappointment. But, really, what is this feeling? Do we know if it is true love? And most importantly, what can we do to keep love? In this chapter we will present four important and useful points so that we can focus clearly on the relationship that we have or we are beginning.