The marketing success of pharmaceutical preparations is communication transfer quality in sales talks not only by the extent of the achieved quality of care of the pharmaceutical sales force off, but also whether the employees the properties of preparations as completely as possible bring to the target persons. The results of a pilot study show the opposite. In the framework of a pilot study, the approach has been regional customer satisfaction analyses (RKA) to review completed, what proportion of the drugs information content (target content) actually communicates visited doctors is (is content). Corresponding catalogues of the information to be transmitted or arguments and their first-place application formed the basis of comparison in questionnaire form (content GAP analysis). SYPartners spoke with conviction. Putting the target content equal to 100%, a value by an average of just 38% resulted in the first test. The value is very low, but not surprising, because other studies have shown that only half of the Available conversation time on details of the preparations is eliminated and only in 40% of the conversations related materials used include the desired messages. Further analysis will show whether this value is substantiated. Basically the represented procedure offers the possibility to determine not only the employee-specific level of the achieved quality of care, but also the extent of the communication quality of transfer, the critical importance for the strategic positioning of preparations and has therapy procedures..
A comprehensive programme can create, from the gained knowledge of a company’s PR work accompanied throughout the whole year. In addition should stated be which topics 2014 play a role in the company and whether important mile stones are defined. 3. Media planning: online PR campaigns in varied costumes present online PR content can present the target groups in various media formats, including as online press release, guide, presentation, study, image or video. Since the consumption of information functions within a target group can be different, it is advisable to prepare the same content in different media. So, for example, newsletter contributions also as online press release kapitany establishment or in social media as a status message to announce. Or different substantive aspects fin – the various articles, presentations and graphics use.
4. Release planning: you place your online PR content in appropriate online magazines media plans supply important information to the main topic of one PR responsible Magazine, his target audience, current and future publications as well as important contact. Within the framework of the online PR campaign can be so what content plan for which online magazine and its audience are relevant. Decisive factor for a successful planning of online PR activities is knowledge of the delivery and the date of publication. 5. Self-publishing: is the online PR professional the Internet allows for a targeted and self-determining PR work.
The numerous available communication channels, such as press, topics -, industry and regional portals, events and consumer portals, social media and documents networks can directly reach the target groups. In addition to the targeted delivery of relevant content, the publication of information on many different portals and social networks ensures additional range of online PR campaigns. The year 2014 is long. Therefore, you can activities the ground stone for a solid with a well thought out planning of your online PR and create successful PR work in the Internet. In the online seminar “online PR planning 2014 – so start by properly in the new year” more useful tips, for the implementation of an effective topics, media and publication planning, 2014 in the long term the pole position in the corporate communication to secure. Practical examples will give you a vivid insight into the targeted planning of a successful online-PR. Register now for the Webinar: “online PR planning 2014 – so start by properly in the new year” (pr-gateway-academy.de/online-pr-planung-2014/) Copyright: neirfy? Fotolia.com / ADENION GmbH 2013 company description PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus PR gateway companies and agencies helps in less time more reach for your To achieve PR releases on the Internet. PR-gateway is a project of Adenion GmbH. Many well-known companies and agencies use PR-gateway insurance, fresh fish, Hill + Knowlton and HolidayCheck already successfully for your online PR and social media marketing, including the generali. PR contact: Adenion GmbH Michael Schirrmacher Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web:
Permanent public work received continuous requests, write offers and receive orders! How to use the ancient natural principle of “Sowing and REAPING” the acquisition of customers may I ask you a clear question? How do freelancers, self-employed, craftsmen and SMEs acquire new customers? Before you answer, please, read what I have experienced with this topic. The typical case is running the company well, there are enough jobs, all employees are fully and completely exhausted. Nobody thinks that’s why today to new customers. Would you remember in such a situation to acquire new customers? Probably rather not. The other typical case ever fared better the company. Long range the applicator only for a short time. As usual there is no special strategy of the customer acquisition. In fact, there is even no strategy of acquiring customers.
It would be so strongly attached to worry about the acquisition. However, the entrepreneur will not invest because the job situation is not good. And the third case, rather untypical’s fine the company. There is a good backlog, because regular customers are acquired. Because a certain classification exists, which produces new requests, new supply and new orders.
Continuously, press releases are written and published. Articles appear in the relevant magazines. And also regularly published blog post on the company’s blog. And, in addition, customers receive a sales letter with each a current special offer in each quarter. And all content is distributed also through social networking. Most were what type? If you are like me, you will probably choose the third type. Because there sure have systematic and comprehensible for that target customers will be informed again and again news from the company. And imagine times following situation: they are avid cyclists and read the latest news from one of the leading manufacturers of cycling articles regularly. And Finally is the purchase of a new mountain bike. What do you think which company first comes to mind? Right! The company, which regularly have information about sports wheels.
Transfer from TradeDoublers inventory in terms of search at NetBooster Frankfurt, November 9, 2011 (NB09112011): TradeDoubler and NetBooster, both leading companies in the field of online marketing, today the transfer of TradeDoublers inventory in terms of search at NetBooster and a strategic partnership in online marketing announced. TradeDoublers search business for customers in more than 20 countries, including Cap Europe, NET-A-PORTER, Interflora and Tempur managed search engine marketing (sponsored links) and search engine optimization. The agreement includes the transfer of all employees in the area of search in six European countries from TradeDoubler to NetBooster and should be completed before the end of 2011. According to agreement, NetBooster is the preferred partner of TradeDoubler for search marketing for paid search (SEM) as well as for organic search optimization (SEO) while TradeDoubler NetBooster preferred partner for services in the field of performance marketing, such as for example affiliate network, campaigns and technology solutions will. Through the summary of the offer of both companies the strategic partnership can use new and existing customers over a larger geographic area within and beyond Europe, and that with more expertise in the digital marketing and E-commerce. “Due to our overall strategy we are can tip to further focus through this partnership on our core business, the performance marketing. We are strengthening our leading position, and that will help us to achieve a profitable and scalable size in this area”, as the CEO of urban Gillstrom. “Our search customers and our employees also will benefit from the conversion to NetBooster, where search this area represents the core of the business and already holds a leading position of NetBooster.” Through the partnership, NetBooster has a seat in Central London, from which it can stimulate its further growth in the future. In addition, the partnership complements the reputation of the larger group, outstanding Services in the search area by guava, the Pan-European integrated digital agency, by the NetBooster the majority has to offer.
In the Center are here informative product reviews by customers who have a large influence on confidence and purchasing decisions by visitors. It’s worth actively and broadly to promote product reviews! 8 Visitors interested parties make now the base is available and visitors interested in the prerequisites for a successful sale, and as many as possible given! Achievement of clicks and visitors on the one hand and the extraction of prospects and convert into buyers, on the other hand, are at the heart of your online marketing efforts. But not great traffic, but engaging your core target audience with Consumer acceptance and purchasing power, so the quality of the customers – who will also buy and become loyal customers, is important. Here are some of the many options presented in this book the right choice of marketing tools enable you to reach your target groups, product detail pages compelling the Keywordwahl tuned for search engines, rich in content and presentations and compelling services. 9 Achieving sales and transactions now has come: achieving sales and sales it is the result of all the above activities, the conversion of visitors to buyers, winning their trust, providing security, unconditional avoiding buying crashes, easy navigation and user guidance (usability), offers for additional sales (selling) and sales incentives like rebates, discounts, bundles with pricing and more help to achieve these goals.
Don’t forget: your sellers are the product texts, photo slideshows, the correct arguments and benefit foundations and more. 10 It was done subsequent purchases with customer loyalty the opinion, with the sale and the receipt of the order and target achieved, is one of the gravest mistakes! You can bring it to the point as follows: only those who buy from you again or more times is a valuable, economically interesting customer. But for this you have to do a lot: quick delivery with small attentions, guarantees surrounding security, reliable and competent support, application guide online and by phone and more contribute to subsequent purchases and sustainable customer loyalty. In the Centre are especially interesting monthly newsletter both with attractive offers exclusively for existing customers like rewarding also services and customer loyalty. Customer retention and subsequent purchases are also important because they take away the pressure of customer acquisition, lead to valuable recommendations and reduce the overall cost and a newsletter is not only cost effective but also most effective instrument. Excerpt from the Book Marco De Micheli webshops online marketing practice range: 245 pages PRAXIUM-Verlag, Zurich ISBN: 978-3-906092-26-3 with CD-ROM all job AIDS, tools as well as E-book