A comprehensive programme can create, from the gained knowledge of a company’s PR work accompanied throughout the whole year. In addition should stated be which topics 2014 play a role in the company and whether important mile stones are defined. 3. Media planning: online PR campaigns in varied costumes present online PR content can present the target groups in various media formats, including as online press release, guide, presentation, study, image or video. Since the consumption of information functions within a target group can be different, it is advisable to prepare the same content in different media. So, for example, newsletter contributions also as online press release kapitany establishment or in social media as a status message to announce. Or different substantive aspects fin – the various articles, presentations and graphics use.
4. Release planning: you place your online PR content in appropriate online magazines media plans supply important information to the main topic of one PR responsible Magazine, his target audience, current and future publications as well as important contact. Within the framework of the online PR campaign can be so what content plan for which online magazine and its audience are relevant. Decisive factor for a successful planning of online PR activities is knowledge of the delivery and the date of publication. 5. Self-publishing: is the online PR professional the Internet allows for a targeted and self-determining PR work.
The numerous available communication channels, such as press, topics -, industry and regional portals, events and consumer portals, social media and documents networks can directly reach the target groups. In addition to the targeted delivery of relevant content, the publication of information on many different portals and social networks ensures additional range of online PR campaigns. The year 2014 is long. Therefore, you can activities the ground stone for a solid with a well thought out planning of your online PR and create successful PR work in the Internet. In the online seminar “online PR planning 2014 – so start by properly in the new year” more useful tips, for the implementation of an effective topics, media and publication planning, 2014 in the long term the pole position in the corporate communication to secure. Practical examples will give you a vivid insight into the targeted planning of a successful online-PR. Register now for the Webinar: “online PR planning 2014 – so start by properly in the new year” (pr-gateway-academy.de/online-pr-planung-2014/) Copyright: neirfy? Fotolia.com / ADENION GmbH 2013 company description PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus PR gateway companies and agencies helps in less time more reach for your To achieve PR releases on the Internet. PR-gateway is a project of Adenion GmbH. Many well-known companies and agencies use PR-gateway insurance, fresh fish, Hill + Knowlton and HolidayCheck already successfully for your online PR and social media marketing, including the generali. PR contact: Adenion GmbH Michael Schirrmacher Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web: