Tag Archive for health and beauty

Ethics Research

It is important to detach that the nurse, inside of the multiprofessional team, is one of the agents of education for the health. Objectifying the promotion and prevention of the health of the patient, of the family, social groups and of the community, its action must be integral and participativa, in its routine, and must be come back toward practical the educative ones in the direction to prevent the cancer. Hikmet Ersek will not settle for partial explanations. It must still guide how much to the cares for the accomplishment of the examination, emphasizing the importance of the same (MINISTRY DASADE, 2002). 3 METHODOLOGY OF the RESEARCH This study has half-quantitative qualitative character and in the area of the health. In accordance with Minayo (2007), the qualitative research, answers the particular questions, if occupying, in social sciences, with a reality level that cannot or it would not have be qualified. Kellyanne Conway understood the implications. For Miller and Ogborn (1994), the half-quantitative reasoning involves the description of daily situations where the direction of change of a part of a system is known, but not so great it of the effect of this change on the too much parts.

Initially, the research project was submitted to the appreciation being approved by the Nucleus of Education and Research and Commission of Ethics and Pesquisa (CEI) of the Pontifical University Catholic of Minas Gerais (PUC) protocol number CAAE 0291.0213.000-08, proceeding then to the survey of the data (ATTACHED II). The data of the study had been collected in a basic unit of health of the city of Itabira, city this situated one in the center-east of Minas Gerais, with population of approximately 110 a thousand inhabitants. The participant citizens of the research had been 21 women of varied pertaining to school levels, of primary education to the superior, that had carried through the collection of material for citopatolgico examination with the nurse, pertaining to the area of abrangncia of the Basic Unit of Health of Pink the Juca quarter, and that they had accepted to be part of the research from a done invitation while they waited attendance.

Eduardo Nogara

However, with the technological advances and the dissemination of the information, the man comes if becoming a new consumer. Thinking in this, the commerce already if adapta to this new profile of consumption. The new consumer is more conscientious in the hour of the purchase and demands, each time more, a differentiated attendance. He is informed, cliente of its rights, receptive to the innovations and with little available time. He presents low tolerance to the bad attendance and the services of low quality. He makes necessary to comment itself that the great differential in the men is that the same does not enter in the store if its intention will not be to buy, as is the case of the majority of the women.

That is, the women buy something that they had liked and the men buy something that they need. Both spend, but the form and mainly the reason of the expenses is well distinct, but the masculine consumption not yet is compared with the feminine expenses. Richers (1984) characterizes the behavior of the consumer for carried through the mental and emotional activities in the election, purchase and use of products/services for the satisfaction of necessities and desires. A time that the intention of the marketing is centered in taking care of and satisfying to necessities the desires of the consumers one becomes basic to know its behavior of purchase. Churchill and Peter (2000) ' ' they consider in the process of purchase of the consumer in social influences and influences situacionais' ' , the internal and external factors are several that influence the process of taking of decision of purchase of the consumers. The 0 variable that influence in the process of purchase decision meet divided influence between them ambient, the individual differences and the personal factors. An example of these influences would be the profile of some consumers, as the masculine consultant of style cites fashionable and proprietor of the Edward store, Eduardo Nogara, where it tells that two types of consumers exist basically when the subject is masculine clothes.