In the Center are here informative product reviews by customers who have a large influence on confidence and purchasing decisions by visitors. It’s worth actively and broadly to promote product reviews! 8 Visitors interested parties make now the base is available and visitors interested in the prerequisites for a successful sale, and as many as possible given! Achievement of clicks and visitors on the one hand and the extraction of prospects and convert into buyers, on the other hand, are at the heart of your online marketing efforts. But not great traffic, but engaging your core target audience with Consumer acceptance and purchasing power, so the quality of the customers – who will also buy and become loyal customers, is important. Here are some of the many options presented in this book the right choice of marketing tools enable you to reach your target groups, product detail pages compelling the Keywordwahl tuned for search engines, rich in content and presentations and compelling services. 9 Achieving sales and transactions now has come: achieving sales and sales it is the result of all the above activities, the conversion of visitors to buyers, winning their trust, providing security, unconditional avoiding buying crashes, easy navigation and user guidance (usability), offers for additional sales (selling) and sales incentives like rebates, discounts, bundles with pricing and more help to achieve these goals.
Don’t forget: your sellers are the product texts, photo slideshows, the correct arguments and benefit foundations and more. 10 It was done subsequent purchases with customer loyalty the opinion, with the sale and the receipt of the order and target achieved, is one of the gravest mistakes! You can bring it to the point as follows: only those who buy from you again or more times is a valuable, economically interesting customer. But for this you have to do a lot: quick delivery with small attentions, guarantees surrounding security, reliable and competent support, application guide online and by phone and more contribute to subsequent purchases and sustainable customer loyalty. In the Centre are especially interesting monthly newsletter both with attractive offers exclusively for existing customers like rewarding also services and customer loyalty. Customer retention and subsequent purchases are also important because they take away the pressure of customer acquisition, lead to valuable recommendations and reduce the overall cost and a newsletter is not only cost effective but also most effective instrument. Excerpt from the Book Marco De Micheli webshops online marketing practice range: 245 pages PRAXIUM-Verlag, Zurich ISBN: 978-3-906092-26-3 with CD-ROM all job AIDS, tools as well as E-book