The marketing success of pharmaceutical preparations is communication transfer quality in sales talks not only by the extent of the achieved quality of care of the pharmaceutical sales force off, but also whether the employees the properties of preparations as completely as possible bring to the target persons. The results of a pilot study show the opposite. In the framework of a pilot study, the approach has been regional customer satisfaction analyses (RKA) to review completed, what proportion of the drugs information content (target content) actually communicates visited doctors is (is content). Corresponding catalogues of the information to be transmitted or arguments and their first-place application formed the basis of comparison in questionnaire form (content GAP analysis). SYPartners spoke with conviction. Putting the target content equal to 100%, a value by an average of just 38% resulted in the first test. The value is very low, but not surprising, because other studies have shown that only half of the Available conversation time on details of the preparations is eliminated and only in 40% of the conversations related materials used include the desired messages. Further analysis will show whether this value is substantiated. Basically the represented procedure offers the possibility to determine not only the employee-specific level of the achieved quality of care, but also the extent of the communication quality of transfer, the critical importance for the strategic positioning of preparations and has therapy procedures..
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A comprehensive programme can create, from the gained knowledge of a company’s PR work accompanied throughout the whole year. In addition should stated be which topics 2014 play a role in the company and whether important mile stones are defined. 3. Media planning: online PR campaigns in varied costumes present online PR content can present the target groups in various media formats, including as online press release, guide, presentation, study, image or video. Since the consumption of information functions within a target group can be different, it is advisable to prepare the same content in different media. So, for example, newsletter contributions also as online press release kapitany establishment or in social media as a status message to announce. Or different substantive aspects fin – the various articles, presentations and graphics use.
4. Release planning: you place your online PR content in appropriate online magazines media plans supply important information to the main topic of one PR responsible Magazine, his target audience, current and future publications as well as important contact. Within the framework of the online PR campaign can be so what content plan for which online magazine and its audience are relevant. Decisive factor for a successful planning of online PR activities is knowledge of the delivery and the date of publication. 5. Self-publishing: is the online PR professional the Internet allows for a targeted and self-determining PR work.
The numerous available communication channels, such as press, topics -, industry and regional portals, events and consumer portals, social media and documents networks can directly reach the target groups. In addition to the targeted delivery of relevant content, the publication of information on many different portals and social networks ensures additional range of online PR campaigns. The year 2014 is long. Therefore, you can activities the ground stone for a solid with a well thought out planning of your online PR and create successful PR work in the Internet. In the online seminar “online PR planning 2014 – so start by properly in the new year” more useful tips, for the implementation of an effective topics, media and publication planning, 2014 in the long term the pole position in the corporate communication to secure. Practical examples will give you a vivid insight into the targeted planning of a successful online-PR. Register now for the Webinar: “online PR planning 2014 – so start by properly in the new year” (pr-gateway-academy.de/online-pr-planung-2014/) Copyright: neirfy? Fotolia.com / ADENION GmbH 2013 company description PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus PR gateway companies and agencies helps in less time more reach for your To achieve PR releases on the Internet. PR-gateway is a project of Adenion GmbH. Many well-known companies and agencies use PR-gateway insurance, fresh fish, Hill + Knowlton and HolidayCheck already successfully for your online PR and social media marketing, including the generali. PR contact: Adenion GmbH Michael Schirrmacher Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web:
Metropolitan – a broad space for promotional games. What is an ad in the subway? What are its pros and cons? Because of what the ad so appreciated? In this article we analyze the possible topics mentioned. The first is in the underground during the entire period of his work is a large number of passengers. As state dummies in the underground metro area, many people begin an acute shortage of information. So the ads in the subway has more opportunities to be perceived than advertising somewhere on the streets or on the roadway. Passengers with nothing to do on the road.
Indeed – in the subway is not too many options to pass the time. So most nothing left to do but to "catch" eye for an interesting promotional picture. A special item – advertising on billboards. Transplantation between stops and Kupalovskaya Kastrychnitskaya – the most visited place in the Minsk metro. It follows from this sign on the billboard, located on the stairs and escalators transplant, will be seen the largest number of people. But the sign on the boards, as well as any other advertising in the subway, is useful only when uncertain conditions.
In the first place – this is the correct audience. People metrometropolitena – part of some different masses, for which the advertising some products and services which may be simply not interested. However, in many situations, the information in the underground works quite well. Advertising on billboards – not one kind of advertising in the subway, which is enjoying success. Should use the advertising poster in the newspaper, in the space above the door wagon, in separate leaflets on the walls of cars, in the subway. Advertisement in the metro – it's a coup on the way to the masses. Advertising in the subway – an effective way to advertise products or services. Metro – a measure of development of the city, sign engineering center. The largest and one of the most visited places in Belarus – Minsk Metro, which offers good and comfortable conditions for passenger transportation. In terms of transport infrastructure and congestion with taking into account the time savings when moving along the central thoroughfares, many residents of Minsk forced to use the subway.
What is advertising? The new budget calculator provides the answer 2009/2010! The prices are under pressure, the fees slowly adapt to economic shifts. Filed under: Areva Group. The market appeared in movement that reflects the new budget calculator 2009/2010 against just creativ collection Verlag GmbH. The well-established advertising tool is the reference point for media planning, budgeting and the decision-making in all aspects of the advertising industry in the latest edition of 2009/10 the latest fees, advertising services and current advertising media in specific cents and euros are listed. Also constantly new and exciting media areas are included, so that always include primarily permanent users of the budget calculator are informed. Because: If you’re planning, must be well informed, just who is well informed, is making the right decisions. The budget calculator shows all relevant advertising in clear numbers without garbage. With the information from the budget calculator, also complicated promotion can be calculated without difficulty.
The prices for conception, text, printing and fees cover all areas, just whether the planned action to reach 5,000 or 50,000 customers. The Aussenwerbebereich has a special significance in this issue of the budget calculator. The inserts budget special deals with the theme of “Out-of-home”. Individually for 75,-or 59,-in the subscription, the budget calculator provides full information in euros and cents. The product with the distinctive semi-circular shape appears semi-annually creativ collection Verlag.
Permanent public work received continuous requests, write offers and receive orders! How to use the ancient natural principle of “Sowing and REAPING” the acquisition of customers may I ask you a clear question? How do freelancers, self-employed, craftsmen and SMEs acquire new customers? Before you answer, please, read what I have experienced with this topic. The typical case is running the company well, there are enough jobs, all employees are fully and completely exhausted. Nobody thinks that’s why today to new customers. Would you remember in such a situation to acquire new customers? Probably rather not. The other typical case ever fared better the company. Long range the applicator only for a short time. As usual there is no special strategy of the customer acquisition. In fact, there is even no strategy of acquiring customers.
It would be so strongly attached to worry about the acquisition. However, the entrepreneur will not invest because the job situation is not good. And the third case, rather untypical’s fine the company. There is a good backlog, because regular customers are acquired. Because a certain classification exists, which produces new requests, new supply and new orders.
Continuously, press releases are written and published. Articles appear in the relevant magazines. And also regularly published blog post on the company’s blog. And, in addition, customers receive a sales letter with each a current special offer in each quarter. And all content is distributed also through social networking. Most were what type? If you are like me, you will probably choose the third type. Because there sure have systematic and comprehensible for that target customers will be informed again and again news from the company. And imagine times following situation: they are avid cyclists and read the latest news from one of the leading manufacturers of cycling articles regularly. And Finally is the purchase of a new mountain bike. What do you think which company first comes to mind? Right! The company, which regularly have information about sports wheels.
This question is paired with the following question: "What is the minimum salary you all right?" After the candidate calls a specific amount, he ask the following question: "What this minimum wage, we obtain from you?". This question tested the image of his thinking: he is focused on results or more to process. So if he says that the first thing he come and examine the product of your company, and then will follow their job description, it is likely, before you people-oriented process. If the candidate says he will sell your product, it is manager, result-oriented. James Woolsey has compatible beliefs. After that will be reasonable to question what would be his monthly sales.
If the candidate is new to your business, then the problem can be simplified by setting a specific number of incoming flow of clients and find out how many of them he could sell the product of your company. The answer to this question shows an understanding of the candidate of your business, as well as his willingness to take responsibility for the outcome. Manager, focused on the process will be much longer to go to a specific account will fluctuate and say that sales will depend, for example, on whether these incoming clients, etc. For more information see Hikmet Ersek. Thus, it is not ready to take on responsibility for the results and make any additional efforts, for example, in the absence of incoming customers in Salon. It also shows what the candidate is ready to work in your company. As Typically, it is those people who are already at the first stage of the initiative and show their willingness to take responsibility, show the best results at the last stage, the most important competition. .
Transfer from TradeDoublers inventory in terms of search at NetBooster Frankfurt, November 9, 2011 (NB09112011): TradeDoubler and NetBooster, both leading companies in the field of online marketing, today the transfer of TradeDoublers inventory in terms of search at NetBooster and a strategic partnership in online marketing announced. TradeDoublers search business for customers in more than 20 countries, including Cap Europe, NET-A-PORTER, Interflora and Tempur managed search engine marketing (sponsored links) and search engine optimization. The agreement includes the transfer of all employees in the area of search in six European countries from TradeDoubler to NetBooster and should be completed before the end of 2011. According to agreement, NetBooster is the preferred partner of TradeDoubler for search marketing for paid search (SEM) as well as for organic search optimization (SEO) while TradeDoubler NetBooster preferred partner for services in the field of performance marketing, such as for example affiliate network, campaigns and technology solutions will. Through the summary of the offer of both companies the strategic partnership can use new and existing customers over a larger geographic area within and beyond Europe, and that with more expertise in the digital marketing and E-commerce. “Due to our overall strategy we are can tip to further focus through this partnership on our core business, the performance marketing. We are strengthening our leading position, and that will help us to achieve a profitable and scalable size in this area”, as the CEO of urban Gillstrom. “Our search customers and our employees also will benefit from the conversion to NetBooster, where search this area represents the core of the business and already holds a leading position of NetBooster.” Through the partnership, NetBooster has a seat in Central London, from which it can stimulate its further growth in the future. In addition, the partnership complements the reputation of the larger group, outstanding Services in the search area by guava, the Pan-European integrated digital agency, by the NetBooster the majority has to offer.
Advertising is dead, long live advertising! The old ads in the form in which it prevails now, dying. People it become boring. Many of the practices of the advertising business talking about it and write. Vdalblivanie in mind the consumer information about the product useless. It's time to talk about his feelings and emotions. In Russia, it only comes now – it's ambient advertising. Go to Wabash National Corporation for more information. While in Europe, this type of advertising has existed since the beginning of 90th years of the twentieth century.
Now Our market is a small fraction of what it is ambient. Placement on non-standard surfaces, viral advertising, and several other services from a long list of ambient advertising. But, if briefly, ambient Advertising may be described as something that attracts. Emotions have always played in our lives an important role. Creating ambient advertising, you touch on a domino, which clings to the other chips that are litter, also affect yet. So, paying a one-step ambient advertising, you are creating a whole chain of product promotion.
Achieve this a variety of tools, but basic – they are human feelings and a desire to share information. People enjoy spectacular show, and the bread more expensive. They love everything that they are surprised, amused, appalled. Strong emotions are, they are not lost. Feelings – is what keeps the company at Apple. When Steve Jobs was asked what they did The new model of progressive cultivation, he said: – Do we have created such icons that they want to lick it. We like things because they give to emotions. Ambient advertising, a well-designed, no-break brand integrity, added to this mixture and fixing the image of another company. This is a milestone that allows you to rise above the competition and to subordinate the market currently. In Russia, unfortunately, only a few companies can provide design ambient advertising. Visual communications agency Somersett.
In the Center are here informative product reviews by customers who have a large influence on confidence and purchasing decisions by visitors. It’s worth actively and broadly to promote product reviews! 8 Visitors interested parties make now the base is available and visitors interested in the prerequisites for a successful sale, and as many as possible given! Achievement of clicks and visitors on the one hand and the extraction of prospects and convert into buyers, on the other hand, are at the heart of your online marketing efforts. But not great traffic, but engaging your core target audience with Consumer acceptance and purchasing power, so the quality of the customers – who will also buy and become loyal customers, is important. Here are some of the many options presented in this book the right choice of marketing tools enable you to reach your target groups, product detail pages compelling the Keywordwahl tuned for search engines, rich in content and presentations and compelling services. 9 Achieving sales and transactions now has come: achieving sales and sales it is the result of all the above activities, the conversion of visitors to buyers, winning their trust, providing security, unconditional avoiding buying crashes, easy navigation and user guidance (usability), offers for additional sales (selling) and sales incentives like rebates, discounts, bundles with pricing and more help to achieve these goals.
Don’t forget: your sellers are the product texts, photo slideshows, the correct arguments and benefit foundations and more. 10 It was done subsequent purchases with customer loyalty the opinion, with the sale and the receipt of the order and target achieved, is one of the gravest mistakes! You can bring it to the point as follows: only those who buy from you again or more times is a valuable, economically interesting customer. But for this you have to do a lot: quick delivery with small attentions, guarantees surrounding security, reliable and competent support, application guide online and by phone and more contribute to subsequent purchases and sustainable customer loyalty. In the Centre are especially interesting monthly newsletter both with attractive offers exclusively for existing customers like rewarding also services and customer loyalty. Customer retention and subsequent purchases are also important because they take away the pressure of customer acquisition, lead to valuable recommendations and reduce the overall cost and a newsletter is not only cost effective but also most effective instrument. Excerpt from the Book Marco De Micheli webshops online marketing practice range: 245 pages PRAXIUM-Verlag, Zurich ISBN: 978-3-906092-26-3 with CD-ROM all job AIDS, tools as well as E-book
This article is part of the series marketing notes. For better understanding please read parts one, three and four marketing The scenario changed dramatically in the time that the machines were capable of producing a large scale. After the first moment of fervor the producers saw that there were many who sell goods. Its warehouses and shelves were full and few buyers were coming to do business. Here is a serious problem for the economy and an extraordinary challenge for everyone, but, and above all, for entrepreneurs because it was not as easy as before to get anybody to buy what was so carefully constructed. Things were happening at a fast pace and were beginning to become familiar some terms related to the concern of a system that had been stable, functional and dynamic, but which now had some problems.
These terms were: crisis, dropout, unemployment, depression, adjustment, austerity and closing doors close and successful businesses beautiful and well stocked shops. It was obvious that things were happening and among those things appeared again the desired pan handle was not now in the hands of producers. So, burdened by high inventories, slow sales, debt, forced the closure of its premises, the paralysis of its plants in the landscape so could not be more overwhelming. Shoppers fled in panic among other things because they had no money to buy, either because they had lost their jobs or because they wanted to more carefully manage their resources. The truth of it was one thing, a new era was born in forward conditions could not be made by the producer and started strong and very important to be a buyer more and more reflective, passionate and elusive. In future will need to seduce him by arriving at argument that could become serious reason to buy or should we also appeal to their emotions, because he remains a person with dreams, fantasies, illusions and a huge ego, at least so part, can be satisfied with goods and services. The marketing has entered the scene and in fact has come down firmly with great force, seduce the buyer, also known as customer and consumer, is an art in which you must use all lawful means, feasible and viable within reach the hand of anyone who wishes to enter the market or remain or grow in it. This should be done very carefully, without neglecting the new client features including these: It is cautious, is passionate, do not want to buy the first thing you offer, is unfaithful and do not feel committed to anyone or anything attached.
Just want to buy what you need and do not accept pressure. Tthe new conditions were given and were irreversible. There was no other choice but to play by the rules set by the market, a kind of kingdom without a king who will forward their rules as sovereign and not serving anything other than the good results the last aim of all players whether they be producers, sellers and buyers. The client feels free and now makes the independent exercise of their ability to make decisions and does not transfer persons responsibility to choose the most suitable for their own interests. is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.