Advertising on radio covers the category of people who can not currently a tv or press, for example, motorists and campers in nature, because a third of all transfers listens outside the home. By advertising on the radio, you most efficiently allocate their resources to campaign, because Radio advertising is much cheaper production of videos and its placement on tv, targeting it higher, due to the wide spectrum of different cut- radio stations, and most importantly – because the radio ads are rarely switch to another wave, do not listen to the radio while sitting at the receiver, it is either at work or in your car or home, but in any case, there is some simultaneous action on a par with listening to the radio, the radio is always there. Radio advertising is a powerful tool for promotion – radio listened to by millions of people every day, the radio has a much more concentrated, as opposed to tv outdoor advertising, the effect – many stations, they all differ in content, the focus on the audience. Can effectively choose a task force, which affect most clearly distinguish it from the general mass of consumers, For example, tv commercials or outdoor advertising. Radio advertising has greater differentiability of contact with the target audience. Types of radio advertising Radio advertising can be variously represented: direct advertising (radio spots in ad unit), sponsorship programs and columns, news stories, weather – the tag is a leading + video ad unit, which is in fact part of the program, drawing, etc Also there are different ways representation of clients in the form of prizes, cross-promotion (in conjunction with some other brand), but it is more specific methods of promotion, and they are the exception rather than the routine methods of placement and submission of the client on the radio. Classification promotional audio clips: Information – provided by the customer information, read the music or accompanied by special effects.
Game – the original text (game monologue or a dialogue), 2 or 3 players in verse or dialogue form represent the music information. Special effects, a more sophisticated sound editing. Music – original music, lyrics to the song or advertising rhymed with the phrase product name, company (slogan, phone number), 1-2 actor or singer, special effects, sophisticated sound editing. Fashion – commercial, in which there are no phone numbers and addresses, and advertising is aimed only at the name brand, a product of their recall and recognition. Sponsorship – in the sponsorship package usually includes mention the so-called leading sponsor commercials at the beginning or end of the program, as well as the possible announcement of the program mention of the sponsor (the company name without the address and phone number).