13). In a context of economic situation in contraction, in the decades of 70 and 80, the Quality control was sufficiently used especially for the automobile industries. However its time of duration was short due to inflexibilidade and authoritarianism of the management. In middle of years 80, with the retaken one of the economic growth and with the expansion of new technologies, was started to apply it the program of Total Quality in the international molds. In the start of the decade of 90, it was created the Brazilian Program of Quality and Productivity? PBQP, confirming a propagation of a new model of management based on the quality in substitution to the managemental and authoritarian model, with objective to acquire competitiveness to the Brazilian economy in the international market. Ahead of the two above explanados moments, Druck (1999, p.103) detaches a more necessary formularization of the situation: ' ' The third and more recent period of propagation of the Japanese model, starts in years 90, inaugurating the decade of the quality. For all the sectors of goods and services, have a true campaign so that the managemental cultures are substituted by the one for a culture of the quality.
' ' In such a way, to divulge this culture of quality, the companies had started to develop mechanisms of internal communication, using itself especially of the written press to promote workshops, fruns, courses that dealt with the new model and management of Total Quality. This was a moment of changes economic politics and in Brazil, with the end of the military dictatorship and the magnifying of the contact with the external market. Therefore, for the government, the quality programs possuam narrow relation with the speech of the necessity of if modernizing the country, for inseriz it in a new world-wide order, redefined for the globalization (DRUCK, 1999). Until the year of 2004, Brazil with 10,000 inlaid ISO 9000 and more than 1,000 in the ISO 14000 (system of ambient management) and with production of material were more than certifyd and mainly human resources of world-wide standard in the quality area, being that it had many credential Brazilian auditors for international organisms (BUENO, 2004).