Tag: Internet Marketing

Filling the site with information – a complex and time-consuming procedure, and for the success of your resource to draw attention to the visual design as well as the text. Filling of the site information is often entrusted to professional designers who know what and where to place that would be most interested visitors to your site, make it simple to navigate and easy. Therefore, the design of the site to save impossible. But many owners of Internet resources tend to forget that the content and do not need to save. Indeed, precisely because of content, many visitors, sometimes even random customers to your site are ready to spend money for your proposed product or service.

Would be best if the text registration on your site will work copywriting agency. The task of the copywriter is what would be the most concise, but at the same time, bright, interesting and clearly paint all the qualities and benefits of your goods or types of services that you provide to influence the perception and representation of the reader and encourage him to momentary action that is purchase subscription, purchase order, etc. This is the work of a copywriter and copywriting agency. Business Promotion sites are of three types: Misleading promotion – based on the absence of correct information about site visitors, or to misconceptions about the various ratings. The most popular method of promotion is the inclusion of specific counters. Thus, attendance at the site increase, but that is good no profit. The end result of this promotion – wasted money, the opportunity to be excluded from the search engine rankings and who do not like such actions.

Advertising promotion – based on advertising your website on other websites or media media. These include – various directories, affiliate links, banner ads, mass mailings via e-mail, etc. The final result will depend on your set goals. If you need to quickly inform visitors of any innovations, it is an effective way, and if the purpose of long-term development of your site, it is useless and vain way of money thrown away. Content is based on the promotion of steady increase in the useful information on the site. The main drawbacks – long and expensive, but if you want to further your web site has flourished and developed the safest way. Read additional details here: Areva. The main thing you need to know to create and promotion of business websites are: market research, analysis of visitors, for sufficient information to make the correct choice of the visitor.

In recent years, the rules of content sites, rather, placing them on the articles dictate SEO. This was the reason that the intellectual component of the network longer keep pace with the growth of word "trash" that does not stop producing copywriters. Most of these writers, unfortunately, little ignorant about the intricacies of literary work and take no skill, and the number and penny prices. Whenever Publishers Clearing House listens, a sympathetic response will follow. The good thing, low-grade paper for site promotion is still demand for SEO-companies. The problem is incremented when he promoted a Web-based resource information subject to adjustments, and incredible order of articles is performed only in order to improve site in the search engines.

But the psychological nuances of human perception of information no one has been canceled. And Internet users is the perception of special. Common belief that design – the basis of the site, no more than myth circulated, perhaps, by the designers. Repeatedly conducted studies show that only 25% of visitors consider "odezhku" site in the first place. The remaining three-quarters of first grasp the text, as already After eyeing the decoration. Everest Capital has plenty of information regarding this issue.

This is understandable, because the user is worn on the vast expanses of the World Wide Web in search of information he needed. To praise or criticize the design of your site Guests begin approximately the third call to the resource. This is the case, if the visitor found that your site is worthy of his precious attention, thanks to posted information. As a result, we come to realize that text component of a thematic content above all else. But need more information and to submit correctly. Read articles on the site first appeared on it by the user in a way similar to an inverted pyramid. First guest "photographs" title, after which he reads a sentence or two. Next, read the subtitle already and the subsequent sentence, and after the visitor runs his eyes only some subtitles. In the When he is in those parts of the text did not saw anything of value for himself, the guest will say your resource "goodbye" and go to another site. The more you will not see it. Specificity of the Internet lies in the fact that you are available to a maximum of 10 seconds to convince visitors to stay on the site. Thus, when filling the site with information important to its well-structured. Next, you need attention are pretty informative captions and subheadings. The point is, admittedly, quite difficult. But if re-classified from a random visitor to permanent, depending on the competence already posted the data.

Directory of sites (web directory), it is the same – directory of Internet articles or online resources – a structured set of links to sites with short descriptions. Themselves online resources within the directory are divided thematically. Thematic breakdown, undoubtedly have a positive effect on search engine optimization. Also check the catalogs increases the number of inbound links to your site. All catalogs are divided into four groups: private directories – adding sites in a catalog by only one person responsible for it. The remaining three types of catalogs are black, gray and white. White article directories and websites follow certain rules which are consistent with objectives set before the search engines, and do not use illegal methods. Following a link to a directory on another resource page, the page description of the site in white catalog of articles placed higher in comparison with standard references.

In addition, the correct (direct) links from directories will promote white site-specific search queries. Sometimes just the correct registration in catalogs is enough to website hit the top ten in search engines. Black and gray article directories and websites are prohibited methods: the presence on the site entrance pages – doorways and fraud in requests. It often happens that such a directory puts a link Site Web master via a redirect. Benefits of such a link is almost none. As it is not passed no PageRank, no Witz, or weight keywords in exile. The only benefit from these catalogs – an additional influx of visitors.

But usually, it's too small. During the registration site in this directory, the web master must place a link back to your site. If the directory – open (white), it puts a direct link to the site, and does not require the placement of 'inverse links' on your resources. Catalogs are moderated and unmoderated. It is not difficult to guess that the unmoderated directories accept all sites in a row. Imagine an environment in which it may be your site. In addition, search engines link to unmoderated directories do not accept. In the HELP Yandex directly referred to. Moderated directories, usually to the following conditions: – place direct links – no need to reverse links, or its location is not necessarily – you send a notice of acceptance or rejection of adding your site to the directory. To help the webmaster, there are many programs for semi-automatic and automatic registration different search and navigation systems online. With these programs can be qualitatively and quickly add the site to search engines, directories, ratings, message boards, sites, link exchange, etc. Registration site to directories – this is the first and very important stage promotion. Placement of articles and sites in the directories will be of great benefit in promoting a search engine optimization of your website.

However, optimization is much benefit in the cost / result / effect duration. When people need information, the better assistant than search string not found him. The user enters the words and phrases that reflect the essence of the issue, and in return receives a huge number of links to interesting subject. For example, if the user is asked in the search request Search for sellers of a product and got a list of 2000 links, in which the address of your resource is located somewhere in the thousandth position, the transition probability is very low on it. Most users do not go further second or third page of results, so the placement site in the top positions or in the top ten on the key demands – a mandatory condition for the success of the resource. TS The most effective and least wasteful way to online promotion of your site is through the major search engines. To conduct qualitative optimization is necessary to understand the principles of search engines and directories that will work out a strategy of optimal the use of their opportunities.

The main difference between a search engine of the directory is that when they use the pages on spiders. Spiders (from the English. The words 'spider' – a spider) – a multi-functional program who periodically make 'attacks' on the Web. They find new or changed pages and index them, ie, Contribute to the database, which is then used to generate the search results to a user request.